Better Planet Paper.

Premium, clean household paper products made from sustainably sourced bamboo.

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Committed To Reel Change

Single-use paper products are essential for our everyday lives, so we reimagined what paper could be and set out to make more sustainable paper goods.

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Sustainability Without Sacrifice

Sometimes green goods get a bad rap, but we believe you shouldn’t have to sacrifice quality to care for the earth. We engineer each roll to be super soft, strong, and durable while using earth-friendly fibers and bamboo fiber.

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  • PLASTIC-FREE PACKAGING

    Our bamboo toilet paper and recycled paper towels come in recyclable, compostable packaging.

  • FREE OF DYES & INKS

    Premium paper goods without added inks, dyes, or fragrances.

  • SUSTAINABLE PAPER

    FSC-certified recycled paper and bamboo fibers help us use fewer trees.

  • CARBON NEUTRAL SHIPPING

    Freight shipping practices designed for net-zero carbon emissions.

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Reel Change Feels Good

Taking care of the earth shouldn't have to be hard. See what Reel customers have to say about making the swap.

  • Great for families!

    The convenience that comes from the subscription is amazing. — Yatasha

  • Great mission & product!

    The product is durable, good texture and eco-friendly. — Chelsea

  • Game changing paper!

    This toilet paper is a game changer. — Holly

Zero trees. Zero plastic. Zero compromises.

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Paper For The Planet

Small changes can have a big impact. Together, Reel customers have helped save 188,148 trees and eliminate 2,000,005 single-use plastics.

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  • 188,148

    Trees saved

  • 2,000,005

    Single-use plastics eliminated

Wiping out climate change - together.

It takes a village to make a big difference. That’s why we created Reel with community in mind. From our smart, streamlined designs to our ultra-convenient shopping experience, we created Reel to be more than just a paper product.

OUR STORY